Velar unveils refreshed branding, highlighting leadership in Bitcoin DeFi

Key takeaways

• Velar has updated its branding with a blue and orange logo symbolizing its dedication to Bitcoin and DeFi leadership.

• The platform continues its mission to unlock over $1 trillion in dormant Bitcoin liquidity through innovative DeFi tools.

• Recent launches, including Dharma, Artha, and MemeStacker, underscore Velar’s role in advancing Bitcoin's financial ecosystem.

A fresh look for Bitcoin’s DeFi pioneer

Velar, a Bitcoin-based liquidity protocol dedicated to activating untapped capital within the Bitcoin ecosystem, has unveiled a new logo as part of its broader brand evolution. The updated visual identity, blending blue with Bitcoin’s signature orange, is designed to signify Velar’s established leadership and innovation in the rapidly growing decentralized finance (DeFi) market.

Since its launch in March 2023, Velar has been instrumental in transforming Bitcoin’s vast, dormant capital into active financial assets. The protocol offers solutions that bridge the gap between Bitcoin’s inherent security and the dynamic potential of DeFi markets, previously dominated by Ethereum.

Unlocking Bitcoin’s full potential

Velar has introduced a range of tools to empower Bitcoin holders and traders with access to decentralized financial opportunities. Notable among them are:

• Dharma, an automated market maker (AMM) designed to inject significant liquidity into Bitcoin markets.
• Artha, the first Bitcoin-native perpetual decentralized exchange, enabling up to 10x leverage on BTC-based digital assets.
• MemeStacker, a platform supporting the creation of meme-inspired tokens on the Stacks blockchain, leveraging Bitcoin’s robust security framework.

These developments exemplify Velar’s approach to making Bitcoin an integral part of DeFi’s evolution, enabling equitable financial participation across global markets.

Vision for a transformative future

"Bitcoin’s rapid evolution has allowed it to become the foundation of a more equitable financial system without international boundaries or intermediaries. Velar has been at the forefront of that metamorphosis, and just as the identity of Bitcoin is evolving, so is ours, with a fresh image that reflects how we’re enhancing the value of its ecosystem."
—Mithil Thakore, Velar CEO

Velar has earned a reputation as a trusted name in Bitcoin’s DeFi space. The rebrand comes as the protocol continues its mission to redefine Bitcoin’s utility, reinforcing its commitment to innovation and community trust.

The bottom line

Velar’s new branding is more than a design update – it signals the platform’s maturity and vision as a leader in Bitcoin DeFi. With a track record of impactful projects and an ecosystem anchored by security and transparency, Velar is well-positioned to shape the next chapter in Bitcoin’s financial journey.

Interested in Velar’s potential airdrops, new listings, and more? Feel free to check out our Velar events page for the latest news.