BitTrade

What Is BitTrade?

Huobi Japan announced on January 6, 2023 that it will change the service name from "Huobi" to "BitTrade" from the beginning of 2023. April 21, 2023 Huobi Japan Co., Ltd. (President: Rei Seki / Headquarters: Minato-ku, Tokyo) announced that it has changed its company name to "BitTrade Inc." on April 21, 2023.

Company name change background

In 2019, under the single brand strategy of "Huobi Group", it changed its name from "BitTrade" to "Huobi" and expanded its global presence.

In order to allow everyone to use Huobi's services with more peace of mind, Huobi has decided to promote localization in Japan. In April 2023, the name was changed to "BitTrade Co., Ltd.".

Summary of company name change

• New company name: Bit Trade Co., Ltd.
• Former company name: Huobi Japan Co., Ltd.
• Company name change date: Friday, April 21, 2023