A look at the Biggest Binance Partnerships to Date

Since its inception over a decade ago, the crypto industry has evolved and matured at a pace nobody thought to be possible. And amid all the growth, one entity at the center of all the action has been Binance. Founded in 2017, the cryptocurrency exchange has continued to expand its suite of offerings, encompassing realms such as decentralized finance (DeFi), non-fungible tokens (NFTs), etc., along the way.

This has led to the company forging a number of major partnerships that have helped increase its global visibility and prominence even further. In this article, we will delve into some of the most prominent players the world’s largest digital asset exchange (by trading volume) has joined forces with. So, without any further ado, let’s jump straight into the heart of the matter.

Cristiano Ronaldo

Binance entered into a long-term partnership with one of the world’s most widely recognized athletes, i.e. Cristiano Ronaldo, last November. As part of the multi-year deal, the Portuguese soccer legend — widely considered to be the greatest footballer of all time by many — has already released a number of NFT collections, with many more to follow suit in the coming months.

Most recently, the collaboration saw Ronaldo take part in a lie detector test, during which the interviewers asked him questions pertaining to his NFTs as well as his storied career. To elaborate, he was asked whether or not he plans to play until his 40s (to which he replied yes) as well as what his most memorable on-field moments were, etc.

The Weeknd

Late last year, Binance announced its collaboration with pop sensation The Weeknd, bringing his ‘After Hours Til Dawn’ tour to fans all over the world. Since then, the two have released collectibles in the form of two separate NFT collections — namely Souvenir and Tour NFTs — both of which are designed to commemorate the tour.

Souvenir NFTs are designed exclusively for fans who have attended/will be at The Weeknd’s shows — with each owner eligible to win autographed merchandise, gain access to exclusive events, and much more. On the other hand, Tour NFTs are virtual fragments of the various city dates and can be purchased even by those not attending the concerts. The collaboration also features an offering called Enter The Dimension, a virtual world where supporters of the artist can enter into various challenges and compete for unique prizes.

WordPress

Back in May, web content management platform WordPress announced its decision to start accepting Binance Pay-issued remittances for its suite of e-commerce services. Users can now pay for WordPress products using 70+ cryptocurrencies. Binance Pay is a digital finance solution that allows users to send/receive a wide range of digital assets from their mobile and desktop devices. Moreover, it allows users to facilitate cross-border transfers instantly using their email addresses, phone numbers, Binance IDs (UIDs), or Pay IDs.

Air Astana

Earlier this year, Binance partnered with major Asian airline Air Astana, allowing flyers to enjoy various crypto-related benefits. To elaborate, between Feb 1 - 28, the airlines’ users were allowed to redeem their accrued points (called Nomad miles) in lieu of BUSD, Binance’s US Dollar pegged stablecoin.

YG Entertainment

Leading South Korean multinational entertainment agency, boasting ties with some of Asia’s largest artists such as BlackPink, iKon, Winner, Treasure, and BabyMonster, signed an agreement with Binance last year to foster several blockchain initiatives relating to the metaverse, NFTs and digital gaming. The goal of the collaboration is to bring the burgeoning K-Pop market to an even broader audience in the near term.

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