PlayDapp(PDA) New partnership with IPX (LINE FRIENDS)

Partner's Name

IPX (LINE FRIENDS)

Counterparty Website

https://www.linefriends.com/

Counterparty Details

IPX is the new corporation name of LINE FRIENDS, a global character brand that started with original character stickers such as Brown, Connie, and Sally of LINE, a mobile messenger line used by more than 200 million people around the world. IPX, which achieved 1 trillion won in global IP transactions in 2021 through rapid digital transformation from offline, is making a leap forward as a "digital IP platform company" by announcing its new mission this year and developing a digital IP-based metabus-NFT business.

Does this partnership generate any kind of revenue?

YES

Applicable Date(s)

2022-03-01

Partnership Details

PlayDapp signs a strategic memorandum of understanding (MOU) with digital IP platform company IPX.

• IPX signed a strategic memorandum of understanding (MOU) with the blockchain service platform PlayDapp, which drew attention for its launch of Metaverse 'PlayDapp Land' on Roblox, making it a full-fledged Metaverse and NFT-based digital IP entertainment business.
• Joint establishment of a customer-to-customer (C2C) NFT marketplace between IPX and PlayDapp and a planned collaboration where character IPs created by users in 'FRENZ,' will be integrated into PlayDapp blockchain games.
• Expansion of FRENZ business activities in the future through IPX's multilateral partnership with PlayDapp, which collaborates with various metaverse services anticipating an emergence of a user-generated digital IP ecosystem.

Through this strategic business partnership, the two firms will drive multilateral collaboration to expand IPs created in IPX's 'FRENZ' which will launch in the first half of this year, to Metaverse and NFT services. Character IPs, which were considered the exclusive property of famous artists or brands, can now be created, and owned by users in the FRENZ platform.

PlayDapp and IPX will jointly build PlayDapp's C2C NFT Marketplace in April, enabling anyone to NFT-ize and trade their character IPs through FRENZ. Additionally, users can enjoy an 'inter-usable IP' by linking their character IPs with PlayDapp-serviced blockchain games.

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