Rye

Rye was founded by Twitch co-founder Justin Kan to create "Spotify for ecommerce." Rye will seek to use crypto tokens to reduce the cost of e-commerce, by providing participants with a cryptocurrency "Rye" (which can be used to pay transaction fees), Rye will provide a one-click application programming interface (API) for merchants to use in Rye's own Display some or all of their products on the market. Rye will also offer product catalogs to developers to embed into their own websites and apps, a big departure from centralized e-commerce players like Amazon and Spotify.