AdEx Rebranded: Fresh New Look, Dedicated Website

We're thrilled to share a major milestone in our journey - the official rebranding of AdEx and its separation from Ambire Wallet. We have now launched a dedicated website exclusively for AdEx, marking an exciting chapter in our evolution. This strategic decision comes as a result of a governance vote held back in May 2023, during which our community voted to separate the two products to better address the distinct needs of each user base.

Why did we separate Ambire Wallet and AdEx?

As many of you may know, back in 2021, we united Ambire Wallet and AdEx under the umbrella of the Ambire company. At the time, this alignment seemed like a cohesive approach for our growing brand. However, as both Ambire Wallet and AdEx evolved and expanded, we realized the importance of tailoring our communication strategies to cater to two very distinct user bases.

Ambire Wallet and AdEx accommodate diverse audiences, with the former focusing on DeFi enthusiasts and the latter targeting marketing professionals seeking innovative advertising solutions. Recognizing these distinct user groups, we acknowledged that combining both products under a single website and name was leading to confusion among our audiences and imposed limitations on our marketing efforts.

What's new?

From a fresh new logo and revamped name to a redesigned website and a bundle of innovative functionalities coming in AdEx v5 - we've got it all! A complete transformation is in motion as we align AdEx with our new objectives and embark on a journey to improve the platform, with this new website look as the first step.